The Desert Vipers are pleased to announce McCone Properties, one of Dubai’s premier property agencies, as their lead headgear partner for a period of one year.
Under this agreement, players will feature the McCone logo on their matchday headgear which includes helmets, caps and hats.
The commercial partnership between the Desert Vipers and McCone Properties is founded on a mutual commitment to engaging with the local community in the UAE. The Desert Vipers have established a robust schools and community outreach programme, as well as a recently-introduced talent pathway initiative. These efforts are designed to foster strong local connections and contribute meaningfully to the community.
McCone Properties have developed a comparable real estate strategy, originating as a small-scale family enterprise led by Sam and Johanna McCone which has now expanded into one of the leading agencies in Dubai. Their objective has been to provide local residents in the UAE with straightforward and transparent solutions for renting and purchasing homes at optimal value.
Today with over a decade of local experience under its belt, McCone Properties is a well-regarded agency in Dubai’s highly competitive real estate landscape.
McCone offers a range of property related services in Dubai, in sales, rentals, short-term stays, mortgage arrangements and conveyancing. They have also introduced the McCone Private Office, creating real estate solutions for high-net-worth individuals and family offices.
McCone Properties are living up to their tagline ‘Taking the opportunity to create an impact’ through this new partnership with the Desert Vipers. It gives one of Dubai’s leading property entities the chance to expand their brand visibility internationally through multiple channels, including television coverage of the tournament, prominent in-stadia branding and collaborations in marketing strategies and local activations.
The Desert Vipers CEO Phil Oliver welcomed the new partner and underlined the team’s commitment to supporting local brands
“We are delighted to bring McCone Properties on as our lead headgear partner,” he said.
“From year one of the DP World ILT20 we have shown our commitment to supporting local businesses here in the UAE through our collaborations and partnerships. They are a homegrown business here in Dubai just like the UAE’s own T20 tournament – the DP World ILT20 and we are excited at the various opportunities this partnership presents to us as we build our roots here in the UAE.
“With a Television viewership of over 300 million across the globe, the DP World ILT20 offers great commercial value. We believe the McCone Properties logo being prominently displayed on the Desert Vipers’ players’ helmets and headgear will allow for valuable brand exposure and benefit both partners.”
Sam McCone, Managing Partner of McCone Properties said he believed this partnership was well grounded in shared values and principles: “Dubai thrives on ambition and world class performance; the ILT20 embodies that energy. Our partnership with Desert Vipers represents McCone Properties commitment to support local initiatives and showcases our pride in the recognition of both cricket and the UAE on a global platform
McCone Properties Director Amna Umer Sultan added: “The ILT20 is a Dubai born and grown tournament that captures the city’s dynamic global spirit.
“As a fellow Dubai grown company it aligns perfectly with our vision at McCone Properties and we are proud to stand behind the Desert Vipers for our first ever sporting sponsorship.”
