The Desert Vipers are taking an intelligent, decisive, and pragmatic step forward in their commitment to ‘Playing with purpose for people and planet’. The franchise is proud to announce a landmark partnership with Carbon Happy World, a leading sustainability technology provider within the ILT20 ecosystem.
This collaboration is a commitment to leadership and accountability, leveraging cutting-edge Artificial Intelligence (AI) technology to gain a transparent and credible understanding of the team’s impact on people, planet, and place.
Embracing the core value of Innovation, the Desert Vipers are one of the first organisations to adopt the Carbon Happy AI Tracker. This adaptable algorithm ensures that they remain at the forefront of technology, allowing them to be both accountable and pragmatic by enabling the franchise to:
Proactively Forecast
Use predictive AI to model future scenarios, enabling decisive, proactive sustainability decisions – moving them beyond being reactive.
Ensure Credible Transparency
Guarantee the unquestionable accuracy and reliability of their environmental data, upholding a commitment to full transparency and straight-talking communication.
Drive Practical Innovation
Identify opportunities to implement groundbreaking, practical, and sustainable practices across all facets of the organisation.
Respond Strategically
Equip them to strategically address the complex environmental and social challenges facing global sports organisations today with unwavering commitment.
Matt Bailey, Head of Strategy at Desert Vipers, said:
“The Desert Vipers are proudly rooted in the dynamic landscape of the UAE, and our identity is inextricably linked to the region’s commitment to a sustainable future. Our sustainability journey is about leadership and accountability, not just compliance. This technology provides the unprecedented, granular detail we need to assess our footprint, from team travel and venue operations to fan engagement – ensuring we are responsible and transparent stewards of our environment.”
Ben Hardy-Jones, Business Sustainability Lead at Desert Vipers, commented:
“At the Desert Vipers, we are committed to being leaders, not just in cricket, but in social and environmental responsibility. Partnering with Carbon Happy World and adopting the Carbon Happy AI Tracker is a game-changer. It allows us to apply the same strategic, data-driven mindset we use to build a winning team to build a sustainable future.”
Gary Adlen, CEO at Carbon Happy World, added:
“The Desert Vipers embody the spirit of innovation and brave leadership and are the ideal partner to showcase the power of the Carbon Happy AI Tracker. We are excited to support their vision to not only understand their impact but to leverage that knowledge to drive real, meaningful, and credible change within the world of sport.”
This initiative demonstrates how a modern sports franchise can use intelligent, straight-talking technology to build a sustainable legacy that benefits their fans, their community, and the planet.
About Carbon Happy World
At Carbon Happy World, we’re dedicated carbon accountants and ESG software consultants. We empower businesses to measure, manage, and significantly reduce carbon emissions. By providing a range of innovative solutions and insights, we help organisations achieve their carbon net zero goals and genuinely enhance their sustainability practices. As at Carbon Happy World every calculation starts a conversation.
