
Carrefour MAF
Sustainability Impact PartnerCarrefour, which Majid Al Futtaim owns the exclusive rights to operate in the UAE, has partnered with Dubai-based cricket team, the Desert Vipers. This strategic collaboration aims to empower families in making healthier and more sustainable choices while nurturing the next generation’s love for cricket.
Central to this mission is the Desert Vipers Schools Programme, which engages over 12,000 children annually across the UAE in cricket training through partnerships with GEMS Education and other leading schools. The programme introduces students to the fundamentals of cricket through practical sessions that enhance their physical fitness and teamwork skills while also integrating lessons on healthy living, sustainability, and the importance of making healthier, more responsible lifestyle choices.