The Desert Vipers are delighted to reveal their match kit for Season 4 of the DP World ILT20. As announced previously, the franchise has decided to play in green kit for the entire duration of the season to highlight their commitment to sustainability as a core brand value.
The new kit features a unique snakeskin pattern, the design of which is born from the team’s name and the aim is to throw a spotlight on nature, which is declining at an alarming rate worldwide.
The choice to incorporate green elements and a snakeskin motif reflects the franchise’s commitment to its People and Planet initiatives, aimed at reducing carbon emissions and actively protecting habitats and wildlife.
Desert Vipers CEO Phil Oliver said: “Our commitment to sustainability is not just a statement, it is something we choose to wear proudly and visibly. We are thrilled to step out on the field this season with a refreshed green kit that carries a striking snakeskin pattern symbolising both our identity and our responsibility.
“This kit design reflects who we are as a team; sustainable, innovative and determined to lead from the front. It also helps to reinforce our long-term vision to reduce our impact on the environment while playing a role in helping to improve biodiversity, people and the planet.
“As a team named after the remarkable viper, we believe we have a responsibility to shine a light on declining habitats and the wider loss of nature.
“Every time our players walk out in this kit, they will be representing not only the Vipers but sending out a bigger message, that sport can be a genuine force for positive change.”
This decision to play in green kit for the whole of Season 4 of the DP World ILT20 reflects the Desert Vipers’ desire to raise awareness of the existential challenge that cricket faces from climate change. In Season 3 the Desert Vipers’ partnership with local kit producers PALMFIT helped reduce emissions from that source by 66.1 percent through the use of recycled polyester, use of a local UAE manufacturer and by reducing production to minimise waste. This season further innovations have been made with the kit now manufactured from 100 percent recycled materials.
