The Desert Vipers have joined forces with Grenade, one of the world’s leading sports nutrition companies.
The agreement will see the Vipers, a side that plays in the UAE’s own Twenty20 cricket league, the DP World ILT20, receiving Grenade protein bars and shakes to help boost athletic performance during the tournament.
And with the partnership, Grenade has become the Official Sports Nutrition Partner of the franchise.
Commenting on the agreement, Desert Vipers Chief Executive Officer Phil Oliver said: “Grenade is the world leader in athlete nutrition, and we are delighted to welcome them to the Desert Vipers family.
“This agreement represents a terrific partnership because the peak athletic performance of our cricketers is critical to our success on the pitch and for their recovery off it.
“Use of Grenade products will undoubtedly assist in this area, and we look forward to working with them this season and to build the relationship with Grenade into a bigger partnership for future seasons of the DP World ILT20.”
Toufic Safi, General Manager MEA at Grenade also welcomed the partnership: “We take pride in our award-winning Informed – Sport product range and are honoured to partner with the relentless Desert Vipers.”
Founded in 2010 by Alan and Juliet Barratt, Grenade’s mission was simple: to create an iconic weight-loss product and become THE brand within sports nutrition. Grenade’s first product was so effective, that a friend described it as explosive, “like a grenade.” This product became a Thermo Detonator, and the brand name Grenade was born.
Today, Grenade is available in over 80 countries with a multi-award-winning product range, including the best-selling protein bars and cutting-edge sports nutrition.
Further details of Grenade, the company and its products, can be found here.
