The Desert Vipers are pleased to announce that the franchise has agreed to a major commercial partnership with the Yolo247 Games, a leading online gaming platform that innovates across the digital gaming industry.
The agreement will see the team, which is playing in the DP World ILT20 tournament in the UAE, have Yolo247 Games branding on the front of the playing and training shirts.
The one-year agreement covers the ongoing edition of the DP World ILT20, which began on December 2.
Desert Vipers Chief Executive Officer Phil Oliver said: “We are delighted to welcome Yolo247 Games to the Desert Vipers family for Season 4 of the DP World ILT20.
“This brand is instantly recognisable across the realm of online gaming, and Yolo247 Games is constantly pioneering in the space of gaming to bring the best product to its customers.
“It is this commitment to quality and innovation that brings Yolo247 Games and the Desert Vipers together.
“We take their decision to partner with us as a sign of confidence in what we have built at the Desert Vipers – a strong, well-run franchise on and off the pitch.
“Our partnership is also an illustration of the strength of the tournament, which, as well as attracting top players and coaching staff from all over the world, can also attract high-profile brands like the Yolo247 Games.
“We look forward to working with them and, after finishing as runners-up in the first and third editions of the tournament, going one step further in Season 4 by lifting the trophy in January.”
Vinod D’Souza, CMO of Yolo247 Games, commented:
“We are thrilled to partner with the Desert Vipers for the upcoming DP World ILT20. The Vipers have a fantastic reputation, with a roster of very talented players competing in a tournament that is rapidly gaining momentum. Collaborating with them is a natural fit for us.
“Their dedication to engaging with the local community and nurturing new cricket talent demonstrates their resolve to establish a strong presence in the UAE, which aligns perfectly with our brand.
“Having reached the finals in two of the three tournaments so far, the Vipers have proven themselves as an elite team, and we are excited to see if they can take the top spot this time.”
The DP World ILT20 brings together cricketing talent from all over the world, providing a showcase for UAE players and players from Associate countries, in particular.
This year, the addition of players from Kuwait and Saudi Arabia has given a new dimension to this tournament, adding greater value to cricket in the region.
