The Desert Vipers are pleased to confirm Balqis Capital as Associate Sponsor, Private Credit Services and Balqis Elite as Associate Sponsor, Concierge Services. This is an extension of an already successful collaboration which began in season three of the DP World ILT20.
The Balqis Capital logo and the Balqis Elite logo will appear on the team’s training and playing jerseys, and their branding will appear on the in-stadia big screens in Dubai, Abu Dhabi and Sharjah and on the perimeter advertising boards at these venues during Vipers matches.
During the initial year of partnership, both brands collaborated extensively to advance their mutual mission of generating opportunities within and beyond the cricket arena.
This objective was achieved through organised networking events, such as the Golf Day, and the launch of an innovative cricket Talent Pathway Programme designed for emerging cricketers.
The Desert Vipers CEO Phil Oliver welcomed the renewed partnership with Balqis Capital and said: “We are delighted to continue our valuable relationship with Balqis Capital. In just one year we have already achieved so many important goals together.
“The Talent Pathway Programme, powered by Balqis Capital, has greatly contributed to our community engagement initiatives. Thanks to Balqis, we have given students a chance to train with the Desert Vipers’ top coaches and experience what it is like to be an international cricketer. Their support has brought to fruition a project that has been very important to the Desert Vipers.
“We look forward to building on this and so much more over the next twelve months.”
Balqis Capital provides investors, introducers and institutional partners with access to carefully designed opportunities that combine attractive fixed returns with real-asset backing.
The company has a passion for sport with a special interest in backing athletes and supporting them financially, while also working with them on private credit projects to help set them up for a financially secure retirement.
Balqis Capital has recently launched a sports division – Balqis Elite, which also features on the Desert Vipers kit. Balqis Elite is an online luxury goods and concierge services destination, exclusively for sports professionals.
This pioneering platform has also been created for high net worth individuals to gain access to specially curated products and services. The collaboration with the Desert Vipers has been a catalyst for this venture.
Balqis Capital CEO Laura Mann said partnering with the Desert Vipers was a natural fit with the collaboration only set to grow.
She said: “Over the next year, our focus is on elevating the Talent Pathway to become the most prestigious academy of its kind anywhere in the world. We want to give young players access to world-class coaching, facilities and mentors, and create a clear pathway for emerging talent to break into the elite game. Our ambition is to help shape the next generation of cricketers by providing opportunities that would otherwise be out of reach.”
